Schlimmergy

When GUTENBERG! was running Off-Broadway, we had a few short conversations about possible product tie-ins. Google? Starbucks? Rolo? (just cause they're delicious). But here's a company we never considered: All Car Rent A Car.

Of course that did not stop them from tying-in with us. Check out this amazing copy from their website:

Car Rentals In New York City and Gutenberg! The Musical! Off Broadway

Get ready to see the hit that's making history (up!) with your car rentals in New York City. When you see Gutenberg! The Musical! Off Broadway with your car rentals in New York City company All Car Rent A Car be prepared for a night of laughter and glee. This production is inspired and smart musical comedy with playfulness that is perfect for the whole family to enjoy.

Apparently they found copy about the show online somewhere, retyped it with tons of typos, and inserted the phrase "your car rentals" over and over again. This is my favorite line:

The people behind Gutenberg! The Musical! Off Broadway...

When traveling with your car rentals in New York City not only the performers make the Gutenberg! The Musical! Off Broadway an amazing production but the creative team was well.

It's true, the creative team really only made the show amazing when the audience was traveling with All Car Rent A Car.

But All Car isn't just tying in with GUTENBERG! They tie-in with all kinds of New York City shows and landmarks, including the World Trade Center Memorial:

The tragedy of 9/11 lives on in the hearts of everyone who was impacted, directly, or indirectly by the events that took place. If you are to visit the location today in your New York car rental, you will see an cleared space that has been reserved for as a memorial for those that lost their lives that day.