Schlimmergy

When GUTENBERG! was running Off-Broadway, we had a few short conversations about possible product tie-ins. Google? Starbucks? Rolo? (just cause they're delicious). But here's a company we never considered: All Car Rent A Car.

Of course that did not stop them from tying-in with us. Check out this amazing copy from their website:

Car Rentals In New York City and Gutenberg! The Musical! Off Broadway

Get ready to see the hit that's making history (up!) with your car rentals in New York City. When you see Gutenberg! The Musical! Off Broadway with your car rentals in New York City company All Car Rent A Car be prepared for a night of laughter and glee. This production is inspired and smart musical comedy with playfulness that is perfect for the whole family to enjoy.

Apparently they found copy about the show online somewhere, retyped it with tons of typos, and inserted the phrase "your car rentals" over and over again. This is my favorite line:

The people behind Gutenberg! The Musical! Off Broadway...

When traveling with your car rentals in New York City not only the performers make the Gutenberg! The Musical! Off Broadway an amazing production but the creative team was well.

It's true, the creative team really only made the show amazing when the audience was traveling with All Car Rent A Car.

But All Car isn't just tying in with GUTENBERG! They tie-in with all kinds of New York City shows and landmarks, including the World Trade Center Memorial:

The tragedy of 9/11 lives on in the hearts of everyone who was impacted, directly, or indirectly by the events that took place. If you are to visit the location today in your New York car rental, you will see an cleared space that has been reserved for as a memorial for those that lost their lives that day.

Heroes 4: Citizens On The Pier

Yet another hero has emerged! And this one has water powers.

Surfer saves dog swept off pier by wave

GRAND HAVEN, Mich. - A surfer rode a wave on his stomach to reach and rescue a struggling dog that had been swept off a Lake Michigan pier by a big wave.

Matt Smolenski, 25, of Grand Haven said he grabbed the pooch's collar just as the exhausted, black-and-brown mixed breed stopped dog-paddling on Tuesday afternoon.

"He put the dog up on his surfboard, and the dog rode the surfboard in to shore," Royce Rodgers, an off-duty Muskegon Heights police officer who witnessed the rescue, told The Muskegon Chronicle for a story published Wednesday.

As the dog hung 20, Smolenski held onto the board from the water, fighting large waves and a strong current all the way to shore.

...

"The dog was trying to swim, but the waves were very large. It was struggling," Rodgers said. "The owner was screaming for the dog."

The owner quickly thanked Smolenski and gave him a high five. He then "left so fast, I couldn't get his name," Rodgers said.

How's that for gratitude? A high-five and he's gone.

Thanks, Polish Surfer!

I have to admit - The Polish Surfer is not nearly as cool as Sparky, Bao, and Savage, but then again, heroes with water powers are always the lamest. Mostly because in order to be effective, evil has to get in the water.

Maybe the dog can become his sidekick?

"I will stop all evil in this current!"

THEM Open

I got to go to the US Open today! I've never been before because I am not made of money and I don't own an appropriate hat. Of course the US Open is a jam-packed celebrity-fueled free-for-all (and other hyphenated words), so getting tickets is almost impossible - as you can see in this pic taken from the very top row of Arthur Ashe Stadium.

Everyone's out buying crepes!

We actually had pretty good seats a few rows from the court (thank you, friend with a connection to an unnamed sporting goods company!). I rubbed elbows with all sorts of drunk, open-collared Arab men, babies dressed in designer duds, and elderly ladies upset they were not going to get to see "Roderick." It was tough to fit in, but at one point my cellphone rang and I rushed out of the stadium screaming, "I said sell, you bastard! Sell!" so I don't think anyone suspected for a second that often eat frozen burritos for breakfast.

So many appropriate hats!